Hero Stock℠ | 5% of every order supports our founding partner
HERO STOCK℠
"We don't sell shirts. We fund the people who hold this country together one stitch, one cause, one hero at a time."
Meet Our PartnerFIVE PERCENT. EVERY ORDER. NO EXCEPTIONS.
Hero Stock is the give-back engine inside every American Stock order. Five percent of every purchase goes to a verified 501(c)(3) partner doing the work on the ground. Our first partner is Memories of Honor. We're adding partners across our remaining pillars — mental health, autism, MS, scoliosis, and colon cancer — and as each comes online you'll be able to choose where your five percent goes. Every dollar will be itemized in our annual report.
"Charity without a receipt is just a feeling. We send the receipt."
— The Hero Stock Pledge
MEMORIES OF HONOR
VeteransMemories of Honor is a national 501(c)(3) based in Franklin, Tennessee, founded in 2015 by Amy Cotta after she began running endurance events in combat boots to honor the fallen. Their work is remembrance — making sure the service members this country lost are remembered as people, and that the families they left behind know they aren't alone.
Their programs include MD365, a year-round remembrance initiative; the Boots of Honor Memorial in Franklin, which displays thousands of real, worn combat boots representing fallen service members; Music Remembers, which brings remembrance into live performance through artist collaborations; and Project EPIC Forward, a retreat program for veterans and surviving family members.
As a Gold Star father told them: "We die twice. The first time is when we take our last breath. The second and final death is the last time someone speaks our name." Memories of Honor exists to make sure that second death never comes.
Visit Memories of HonorMemories of Honor · 501(c)(3) · EIN 47-5273214
HOW IT WORKS
4 Steps / 0 FrictionSTEP 01
SHOP
Choose any American Stock product.
STEP 02
CHOOSE
Right now all Hero Stock donations go to Memories of Honor. As we add partners, you'll pick the pillar that matters to you.
STEP 03
DONATE
Five percent goes directly to the partner charity.
STEP 04
REPORT
Every dollar is accounted for in our annual report.
THE CAUSES WE BACK.
VETERANS PARTNERS
Active PartnerMemories of Honor
National 501(c)(3) founded in 2015 in Franklin, Tennessee. Their work is remembrance — making sure fallen service members are remembered as people and that their families know they are not alone.
Visit Memories of Honor →WE SHOW OUR WORK
EVERY YEAR.
Annual Report
IMPACT REPORT
Every dollar and every partner is itemized in our annual report.
Annual Award
HERO OF THE YEAR AWARD
An annual honor for one nominated American whose service embodies the mission.
Updates
BE THE FIRST TO KNOW.
Get notified when new partners join and nominations open.
FAQ.
Yes. Five percent of every order is being donated today. Our founding partner is Memories of Honor, supporting the veterans pillar. We're actively adding partners for the remaining five pillars.